Blog

Magento is an open source framework for the development of online shopping websites and here at The Web Company we continue to be very excited about the possibilities that this framework can offer a wide range of customers who wish to develop or enhance their online shopping presence.  Open sourced means that developers have access to all the code used to drive the framework which enables easy customisation in order to achieve the functionality or shopping experience required.  In addition, this open approach means that there is constant development taking place by developers to create add-ons to the default functionality such as newsletters, loyalty programs, accounting program integration and much much more.

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With an estimated 4.62 million mobile devices in use throughout New Zealand and 16% of those being Smartphones – now is the time to be considering how accessible your website is to mobile users.

Despite extortionate prices, poor coverage, and slow connections from ISPs (internet service providers) the numbers of mobile device user continues to grow. For business owners in NZ this gives us the clear message that people need and want to interact with us through mobile devices and we should be gearing up our operations to facilitate this type of user.

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John Franich Jewellers are a successful retail business selling a wide range of stylish contemporary jewellery. In 2010 they decided to bring that range online effectively creating another stream for showcasing and selling their product.

Our solution for John Franich Jewellers was a Magento Ecommerce Store which allows them to manage, sell and promote their products.
The Magento platform gives Franich seamless control over things like stock, payments, shipping, updating, adding, and featuring and cross selling products as well as reporting on their online sales.

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In a world where information is at the tip of our fingers and connectivity is a lifestyle choice; smart phone apps are taking mobile it to a whole new level.

Ranging from useless time filling fun to productive genius, smart phone apps allow us to synchronize, communicate, game, work , travel, connect , express, share, calculate, locate, organise, track, play, pay and much more.

Here are some cool apps for messing around, working and getting creative;

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The 2010 NZ ad spend results reveal that online advertising is now the third top medium, after newspaper and television. Online advertising grew by more than 26 percent last year and total spend on online increased from 10.5% to 12% of ad spend.

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