"The Web Company team have
been fantastic".
Lex Jones, Operations Manager, Skyway Airport Parking
The competition for bragging rights as NZ best SEO is well and truly underway with quadracentifiable SEO taking on new meaning
We are now into the 3rd week of the Quadracentifiable SEO Challenge and given what we have put in so far we are pretty happy with where we are sitting with our entry www.thewebcoseo.co.nz … More 
Capture both user and search engine with strong Copywriting for SEO
Good SEO copywriting is fundamentally about natural writing and strategic use of keywords and phrases. Overuse of keywords in content results in a poor user experience, and when you have worked so hard to get them there you don’t want to then scare them off with poorly written content.
Good content gives the user relevant information in a friendly and easy to follow manner. Headings, sub headings, bolded and underlined phrases as well as anchor text hyperlinks give the user important clues as to what the information is about without having to read it line by line. It is the same for search engines.
Over the coming weeks The Web Company will be looking to get www.thewebcoseo.co.nz ranking number one through a variety of on and off page optimisation methods.
Everyone and anyone who sends emails on a regular basis should have an effective email signature; email signatures that are long, or overly formatted signature can distract people from the content of the email.
An email is part of who you are; and therefore your email signature reflects you, and your business and as such a poorly thought out and executed signature has the potential to hurt your professional reputation.
The Unsolicited Electronic Messages Act 2007 (UEM) has been enforce for three years now, yet businesses are still making mistakes in sending unsolicited emails in the hope of gaining new business; and in doing so are risking more than they could potentially gain.
The Spam checklist
1) Is your message electronic?
2) Is your message commercial?
3) Is your message unsolicited?
The message is only spam if it fits all three of these criteria
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