If you’re a business operating in the online space, chances are you have considered blogging.   Blogging is not a new concept; as individuals we have been using blogs to communicate with our friends, family and communities for some time now.  In recent years, however, business blogs have gained more credibility and are now seen as a viable way to connect with customers.  Read More »

There have been a lot of rumours recently that Google’s new algorithm may factor into its calculation to determine how fast your website loads for visitors. Short and simple; if your website is slow, your rankings are affected. Read More »

Research shows approximately 70% of households search for a local product or service on a daily basis. The question to ask: Is your business being found? Read More »

Essentially, a bounce is someone who arrives on a single page on a website and then “leaves” without viewing any other pages. For example, a bounce is a person who arrives at the home page of a website from a search engine, and then clicks the “Back” button. Read More »

As Christmas looms on the horizon and 2009 draws nearer to a close, it’s a great time to think about what’s in store for 2010. If you’re like most small to medium sized business owners in New Zealand, 2009 has had its fair share of challenges. We are not out of the woods yet when it comes to the recessionary climate, but there is a clearing in sight. Read More »

• Have you ever wondered how Google ranks websites or how design trends, colours and visual elements influence user engagement and conversion?
• Do you know what it takes to create web content that will hook both your visitors and “sing” to search engines?

Read More »

The vast majority of people who search on Google do not look past the first page of search results. Read More »

There is no disputing the fact that in the world of social networks, Facebook is the leader at this point.  Sure, we have Linkedin for professionals, Myspace for the younger crowd, and a growing number of Read More »

The fundamentals of optimising for both search and user. What makes a good website? What makes a great one? How do you know if your website is working for you? Read More »

My Google rankings have disappeared! What do you when the unthinkable happens and your ranking on Google falls off completely? Read More »