SEO & Social Networking

There’s plenty of discussion going on via social networking sites, such as Twitter, Facebook, DiGG and Mashable to name a few about where the fit is between SEO and Social Networking

It’s a widely held belief that social networking and SEO are very much tied to each other.

There’s also a belief in some quarters that nether social media marketing or SEO would survive without the other.

Anyone who knows anything about SEO would agree that the key to this is relevancy and, sound knowledge of content; – authority.

As quoted from SEO Needs Social Media

“Relevance comes from content that has the right keywords and concepts. What’s one of the best ways to add content to a site? A blog! Assuming, of course, you can keep the site owner from having apoplexy at the prospect of writing 200 words once a week.”

And, “What’s another great way to add content to a site? Community! Comments, discussion forums and ‘submit your story’ type stuff drives growth. Many businesses started off using a blog as their first foray into social media (networks).”

Your blog is only the start of it; you will be able to retain regular visitors to your site through giving them an option to subscribe to your blog, which will in turn bring these people back to your site on a more regular basis.

It’s here that content has to become king, not only will you be maintaining a blog, but you will also have to ensure that fresh content is added to your site on a regular basis. We certainly aren’t advocating new content every week, but on a regular basis, setting a new content timetable is a good idea.

It will be possible then through a social networking strategy develop regular online activity in your chosen social networks. This should ideally for the best results be done while engaging in your networks, it’s important that you are not seen to be spamming networks.

Joining in, listening and answering questions; in essence, the key to your success will be in you being part of the community. Answer questions, you don’t have to only answer questions related to your business/industry. Offer suggestion on how people can solve a problem, locate something; be human.

As part of your online activity you will be able to talk about aspects of your business, offer advice, offer promotions (don’t be too pushy doing this), doing this will gain you further connections; this will in turn drive more people to your site.

Remember whatever, and however you tie your SEO into your Social Networking, or vice versa, you can’t expect to see immediate results; like any other form of promotion it can take time. Persistence, freshness and engagement will help you gain success.

Look at ROI, typically seen as Return on Investment, however, when it comes to SEO and Social Networking it should be looked at as Return on Involvement.

From here on look at your SEO, and Social Networking as being interrelated, you can’t, and shouldn’t try to separate them; instead reinforce the relationship.

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