As Christmas looms on the horizon and 2009 draws nearer to a close, it’s a great time to think about what’s in store for 2010. If you’re like most small to medium sized business owners in New Zealand, 2009 has had its fair share of challenges. We are not out of the woods yet when it comes to the recessionary climate, but there is a clearing in sight.
With that in mind, it is the perfect time to explore opportunities that will help your business kick start the New Year strongly and leverage your advantage to remain ahead of the competition.
Getting Ahead In The New Year
Ensure your business comes out of the recession and starts strongly in the New Year using some of these time-tested methods:
E-mail Marketing – Customer Newsletters
Welcome your customers to the New Year by getting started on the e-mail marketing campaign you were thinking about in 2009 or enhance your already established newsletter campaign. E-mail marketing is a cost-effective way to reach your customers and communicate on a personal level. Start the year with something exciting like an offer your customers can’t refuse, a competition, something to reignite the spark with already established customers or grab the attention of new ones. From there you can regularly connect with your customers via e-mail marketing and/or customer newsletters throughout the year. Don’t wait. Plan for your first newsletter in 2010 or get a jump on your competition with a revamp of your existing newsletter. Whatever you do, get the ball rolling today.
Pay Per Click (PPC) Advertising via Google Adwords
It is a proven fact that businesses that keep their advertising spend consistent in times of recession come out the other side stronger. If you have shied away from traditional advertising because of the cost, now would be a great time to consider an online PPC advertising campaign. PPC advertising offers many benefits including increased exposure of your company brand and increased traffic to your website with the potential for conversions (sales). PPC advertising is also a low-cost way to test the online market and demand for your product or service before launching into a full-blown online marketing or traditional offline marketing campaign.
Search Engine Optimisation (SEO)
Start the New Year strong by giving your website an SEO revamp. Some basic upgrades can boost your search engine rankings and therefore increase traffic to your website, as well as increase your conversion rates. An SEO revamp also ensures that your current website possesses the right calls to action so that you “convert” your visitors to customers. If it suits, you can schedule a complimentary 1-hour SEO consultation with one of our expert consultants to start planning now for your future web channel success and get a jump on the competition at the same time.
Web Strategy Session
If you are seriously looking to make your mark in 2010 and cash in on your website, then a web strategy session may be just the thing you need to gain some momentum around your web channel. Having a strategic plan for your web channel ensures your investment brings in the returns you need to keep growing your business. Web strategy takes into consideration all of the elements that effect the success of your website in terms of bringing you more business. Plan for success in 2010, take the first step towards growing your business through the online channel; the potential is incredible and you need to know about it.
Learn More
To learn even more about how you can cash in on your web channel and discover the unrealised opportunities for your business, give us a call. We’re here to help.
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Posted in Blog | November 25th, 2009. Author: Rebecca
