Ad Words – Google’s paid placement advertising system wherein advertisers can pay for placement in the SERPs, advertiser pays per click. Also known as PPC
Age – many search engines consider the age of a site in their ranking system giving more weight to mature sites.
Analytics – web site or campaign tracking software that allows you to monitor performance with page views, clickthrough rates, conversions and user paths.
Anchor text – a link that contains a keyword pointing to a page within a site. Search engines read the text in links pointing to a site to determine the relevancy of the site.
Backlink – an inbound link from an external site pointing to another site search engines follow these links from website to website
Banner Ad – A link in the form of advertisement (usually graphical) that is placed on an advertiser website.
Bebo –A social media website similar to Facebook and MySpace targeted towards teenagers
Black Hat SEO – search engine marketing techniques that fall outside the specifications of search engines, trying to trick the search engine to get higher rankings e.g. cloaking and spamming. See White Hat SEO
Blog – a web log feed, journal that is updated regularly. Blogs are personal in nature and are now more frequently adopted by businesses as a marketing tool.
Blended search – as a result of the universal search implemented by Google in April 2009 search results now show content from a variety of formats like news, press releases, videos and images.
Branding – building associations between a business and its customers through a visual presence
Chrome – A web browser developed by Google
Clickthrough Rate – The number of visitors that click on a hyperlink or advertisement, percentage of page views.
CMS (Content Management System) – a system built into a site to make it easy to update and add information.
Conversion – a conversion is recorded when you reach a desired goal e.g. a sale, phone call, email, order, information capture.
CPC – cost per click, a term associated with pay per click advertising, the cost to the advertiser per click on the ad.
Directory – a catalogue of websites categorized by topic or industry. Can be general or niche.
Domain Names – The name that identifies your sites address
DNS – Domain name system
External Link – a link pointing to an external site
Facebook – A social media giant with over 400 active million users worldwide
Firefox – a popular web browser developed by Mozilla
Flash – a multimedia format developed by Macromedia
Form – information capturing fields built in HTML
Fresh content – a reason for visitors and search engines to keep coming back to your site
Hits – The number of times each element (picture, object, form etc) of the page is downloaded or viewed.
Home Page – The main default page of a website
Hosting – a web host stores your website and/or email information and manages the security of the site or emails.
HTML (Hypertext Markup Language) – HTML is the code of the web, a set of tags that are used to create web pages, layout, format and content.
HTML Form – A form that captures user input and translates it back to the server.
HTML Tags – Code that defines different elements of the web document so that the web browser knows how to display it.
Hyperlink – a link to another document or webpage
IE – Internet Explorer a web browser by Microsoft, currently the most widely used
Internal link – links that direct to pages within the framework of the website
IP address – Internet protocol address, a unique number identifying individual computers connected to the network
ISP (Internet Service Provider)- a provider that supplies connection to the internet and web hosting.
JavaScript – A scripting code developed by Netscape, the most popular language used on the internet.
Keyword –A word used by search engines to scan web content and match with search terms in order to product relevant results.
Kilobyte – a measurement of file size
LAN (Local Area Network) – A local area network of computers connected via cables.
Megabyte – a measurement of file size
Meta Tags – tags that are inserted into the code of the documents to describe what is in the document, used to tell the search engine what the website is about. See search engine optimisation.
MySQL – Free open source database software used widely on the web.
Newsgroup – An online discussion group or forum specifically focused on a particular area of interest.
Page rank – a ranking given to a web page based on quality of backlinks
Page views – the number of times a page has been viewed by a user
PDF (Portable Document Format) – A portable document format create by Adobe.
PHP (Hypertext Preprocessor) – mostly used for Unix, Linux and Solaris platforms PHP is a technology that allows the insertion of executable scripts into webpages.
Platform – a computer’s operating system
PPC – Pay Per Click advertising, the advertiser pays every time their ad is clicked on. See Adwords.
Redirect – an automatic redirection from one web page to another. 301 redirects tell the search engine where to find websites that have moved or changed page names.
Scripting Language – a programming language that can be used by a web browser or server e.g. java script
Search Engine – a power computer program designed to search, catalogue and index web pages, organising the vast amount of information for web users. Google, MSN and Yahoo are the most popular of the major engines.
Search engine friendly – anything that makes it easier for a search engine spider to find information on a website
SEM – Search Engine Marketing
SEO – Search Engine Optimisation
SPAM – unsolicited bulk emailing or messaging to individuals, newsgroups, mailing lists etc
Twitter – real time status updates known as tweets send out the users network of followers, used more and more as a business marketing tool, social medias new big player.
Visitor – a web user that visits a site
WAN (Wide Area Network) – a network of computers spanning a wide distances, usually a series of LANs connected together via phone lines.
WAP (Wireless Application Protocol) – standard operating protocol for wireless technology like digital wireless networks and mobile phones.
Weak password – websites with passwords that are too common, or related in someone to the name of the website. These sites are more susceptible to hacking.
Web Host – a server that provides space for hosting websites
Web Server – a dedicated computer for servicing networks of computers, delivering information, providing hosting space and providing other services for the sites it hosts.
Web Site – a collection of related webpages belonging to a single person or company.
Web Spider – used by search engines a web spider, also known as a crawler or robot, searches the internet scanning webpages to include in the search engines index.
XML - Extensible Markup Language, similar to the HTML language it displays the way users view the content on a website.
Youtube – a video sharing website that allows users to upload their own videos
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