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	<title>The Web Company</title>
	<link>http://www.thewebco.co.nz</link>
	<description>Your Web Performance Partner</description>
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		<title>Magento &#8211; Is this the future of Ecommerce?</title>
		<description><![CDATA[Magento is an open source framework for the development of online shopping websites and here at The Web Company we continue to be very excited about the possibilities that this framework can offer a wide range of customers who wish to develop or enhance their online shopping presence.  Open sourced means that developers have access&#8230;]]></description>
		<link>http://www.thewebco.co.nz/uncategorized/magento-is-this-the-future-of-ecommerce.html</link>
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		<title>How Long Till Your Business Goes Mobile?</title>
		<description><![CDATA[With an estimated 4.62 million mobile devices in use throughout New Zealand and 16% of those being Smartphones &#8211; now is the time to be considering how accessible your website is to mobile users. Despite extortionate prices, poor coverage, and slow connections from ISPs (internet service providers) the numbers of mobile device user continues to&#8230;]]></description>
		<link>http://www.thewebco.co.nz/uncategorized/how-long-till-your-business-goes-mobile.html</link>
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		<title>Case Study: John Franich Jewellers</title>
		<description><![CDATA[John Franich Jewellers are a successful retail business selling a wide range of stylish contemporary jewellery. In 2010 they decided to bring that range online effectively creating another stream for showcasing and selling their product. Our solution for John Franich Jewellers was a Magento Ecommerce Store which allows them to manage, sell and promote their&#8230;]]></description>
		<link>http://www.thewebco.co.nz/uncategorized/case-study-john-franich-jewellers.html</link>
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		<title>Is there An App for Everything?</title>
		<description><![CDATA[In a world where information is at the tip of our fingers and connectivity is a lifestyle choice; smart phone apps are taking mobile it to a whole new level. Ranging from useless time filling fun to productive genius, smart phone apps allow us to synchronize, communicate, game, work , travel, connect , express, share,&#8230;]]></description>
		<link>http://www.thewebco.co.nz/blog/is-there-an-app-for-everything.html</link>
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		<title>Online Ad Spend is now the third largest in NZ</title>
		<description><![CDATA[The 2010 NZ ad spend results reveal that online advertising is now the third top medium, after newspaper and television. Online advertising grew by more than 26 percent last year and total spend on online increased from 10.5% to 12% of ad spend. Apart from Online and Television, all other media either lost market share&#8230;]]></description>
		<link>http://www.thewebco.co.nz/blog/online-ad-spend-is-now-the-third-largest-in-nz.html</link>
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		<title>The Quadracentifiable Challenge</title>
		<description><![CDATA[The New Zealand SEO Challenge to rank for the made up word <a title="Quadracentifiable SEO Challenge" href="http://www.thewebcoseo.co.nz/quadracentifiable">Quadracentifiable</a> is in its last days and will conclude at 5pm tomorrow.


]]></description>
		<link>http://www.thewebco.co.nz/blog/the-quadracentifiable-challenge.html</link>
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		<title>The year that was &#8211; 2010</title>
		<description><![CDATA[As another year is wrapping up and New Year’s resolutions are top of mind we are looking back over the year that was at some of the defining moments.

In terms of the web industry the year that was 2010 brought with it many changes, revelations and revolutions.

Twitter for Business

For small to medium sized businesses it was another year of hard work, surviving the market and finding new ways to reach people to make meaningful connections.
Social media was the buzz word in the business world with Twitter making a massive impact on the way businesses and their customers communicated. The rise of Twitter as a business marketing medium was significant. It brought about an instant connection for businesses not only to their customers but to their customers networks. That proved to be hugely important as customer review also became instant.]]></description>
		<link>http://www.thewebco.co.nz/blog/the-year-that-was-2010.html</link>
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		<title>What makes a good Web Designer?</title>
		<description><![CDATA[Looking for web and graphic designers with strong client facing skills There are a few key elements contribute to a good website; Navigation Visuals Call to action Content Interaction These are elements that give the website purpose and direction and provide the user with pathways to achieve their goals. A good website is more than&#8230;]]></description>
		<link>http://www.thewebco.co.nz/blog/what-makes-a-good-web-designer.html</link>
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		<title>What makes a successful website project?</title>
		<description><![CDATA[In the internet industry the first thing you have to do when engaging with a potential client is overcome the stigma attached to web companies. Many businesses who have invested heavily in offline marketing over the years are sceptical of new media marketing. Many businesses have tried their hand at it only to be burned&#8230;]]></description>
		<link>http://www.thewebco.co.nz/blog/what-makes-a-successful-website-project.html</link>
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		<title>Waitakere Enterprise Biz Awards</title>
		<description><![CDATA[Last year’s success in the 2009 WE Biz Awards brought with it many rewards; as a company we enjoyed recognition within the business community and as a result more business. The team was delighted to see their good work recognised by the award and the whole company shared in the success. Over the past year&#8230;]]></description>
		<link>http://www.thewebco.co.nz/blog/waitakere-enterprise-biz-awards.html</link>
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