The way the world connects these days is very different to how it once did. It’s fair to say that most work is taking place online, especially when you’re talking building and managing communities.

The web offers us a fairly simplistic and convenient way to meet others who have similar interests, a way to connect with others who may be able to assist with projects and help solve problems.

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We’ve all no doubt seen or heard the news lately about privacy issues relating to Facebook (and other social networking sites); this is a timely reminder to all of us to think about what information we are sharing, and if you’re a parent, think about what your children are sharing.

What’s happening with our private information?

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With the rise of social media as a medium for business, online brand management and online reputation management has become part of business process. Discussions around this topic have raised a number of issues related to the use or misuse of social media within businesses.

The main question we are trying to answer here is how do your protect your brand online?

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As a website owner you are most likely familiar with the dilemma………how do you get more traffic to your website?

Likewise, you know that without a steady stream of traffic to your site there’s no way to communicate your services to potential customers.  The opportunity to ‘make the sale’ is lost and our competitors pip us at the post.

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There’s plenty of discussion going on via social networking sites, such as Twitter, Facebook, DiGG and Mashable to name a few about where the fit is between SEO and Social Networking

It’s a widely held belief that social networking and SEO are very much tied to each other.

There’s also a belief in some quarters that nether social media marketing or SEO would survive without the other.

Anyone who knows anything about SEO would agree that the key to this is relevancy and, sound knowledge of content; – authority.

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It doesn’t seem to matter where we look nowadays social media is all around us. No matter where we are or what we do, we are being exposed to social media activities on a daily basis.

The rise of social media has changed the way businesses interact with their customers and a lot of businesses are still trying to come to grips with how social media can work for them and who should be the social media ambassador for ‘their’ business.

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There’s never been a more important time to be using social networking sites such as Facebook to research, reach and connect with your audience.  Why’s this? Just over a week ago it was reported that social networking site Facebook had overtaken Google as the most visited website in the USA.

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In the topics of internet marketing and search engine optimisation (seo) I’ve often been asked the question of whether people should use a shared IP or a dedicated IP, and what the difference is between them and how it, if it does, affects their search engine rankings. Can such website technical issues hinder organic search rankings? Read More »

For any business looking to increase their customer base, marketing is crucial.  Without marketing you end up relying on a limited supply of new business through referrals or networks.   Marketing is what generates business leads and brings a continuous stream of new people to your doorstep.  Read More »

If you are still getting your head around the psychology of texting, then the concept of tweeting is probably quite foreign. Much like Facebook and Youtube, Twitter is a social media phenomenon that has captured the attention of the masses. More importantly, Twitter has become a central way for businesses to network and connect with their audiences. Read More »