Google CEO – Erik Schmidt
According to Statistics NZ, large numbers of people now use their mobile phones to access the internet.
In the three months prior to the 30th of June 2011, 1.9 Million New Zealanders were actively using cellular internet subscriptions.
“This reflects developments in the internet accessible devices such as tablets, pocket wi-fi and smartphones” says ICT Statistics Manager Jean Watt.
In Singapore there is a smartphone for 90% of the population, In Hong Kong, there are smartphones for around 61% of the population. In total, 11 countries have passed the 40% per-capita adoption rate of smartphones. Ie, in alphabetical order; Australia, Denmark, Finland, Hong Kong, Israel, New Zealand, Norway, Singapore, Spain, Sweden, and the UK. These countries are now starting mass-market smartphone apps and will all proceed to 100% per-capita penetration rate within a few years. The rest of the world is estimated to follow according to that table.
However, many businesses have yet to adapt to the mobile web concept in ways of advertising, web page design, and e-commerce to mobile.
“It is true across the board. Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one seventh of your resources into mobile – anyone who hasn’t got mobile only business? Your customer is trying to engage you… it would be like not doing business with your customers on Thursdays.” Jason Spero, Google (Feb 2011).
Now is the time to start thinking about building a mobile website and see how it can really help your business.
I would like to take this opportunity to once again say how delighted we are with the website.
TWC team have done a great job. We have had nothing but praise and positive feedback from everyone who has seen the site.
We look forward to a long and prosperous relationship with yourself and everyone on the team at TWC.