Onesure provides quality insurance and financial advice to a wide range of clients. From life insurance to income protection, mortgages to health insurance, Onesure delivers a client-based service that is tailored to the client every time.
When Onesure engaged with The Web Company to design and develop their website they were looking for a company that shared their values in business and understood how to make that come to life in the online space. Onesure needed a website that was simple and easy-to-use for their visitors but also presented their modern fresh approach and customer-centric values.
The challenge in an industry such as insurance is standing out from the competition. Onesure’s unique messaging and their modern approach to their business set them apart. The key to the success of the project was capturing that in their website design. The Web Company project team was tasked with creating a design that broke the mould of other insurance websites whilst at the same time creating a user experience that encouraged specific action and built strong relationships.
This project was driven by Onesure’s unique approach to their industry and therefore the design process needed to adequately capture all the elements required for a successful website build. This meant getting to know the business in depth, understanding how the Onesure team saw themselves in comparison to their competitors, and getting a good feel for what they liked and didn’t like in terms of website design. From there, the strategic elements of the website needed to be considered and incorporated into the overall design. Making an enquiry and /or contact easy was essential to the website’s performance.
The result is a website design that captures Onesure’s unique professional image and incorporates their messaging both visually and through the content of the site. Enquiries are made especially easy with an online form on the home page and the site structure is organised to drive visitors towards carefully mapped pathways to action.
TWC understood exactly our brief for development of our website and have shown knowledge and great enthusiasm for this project. The brief for a working, simple and memorable web experience has been met, with great success. The website reflects the style and look of our physical store.
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