Quantum Events organise and run events throughout New Zealand that encourage people to stay healthy and active. The main focus of the events are beach swimming suitable for all fitness levels and experience. Over the past five years Quantum Events has been running these events with great success getting New Zealanders into the water and encouraging a diverse range of people to take on the challenge of swimming.
Quantum Events is perhaps most well known for the Sovereign Ocean Swim Series which takes place annually at beaches throughout the country during the summer from November to February. There are a range of events suitable for all swimmers from beginners to athletes.
The Web Company provides Quantum Events with a consultancy-based service focused on online marketing opportunities of their various event websites and other online mediums. The team at The Web Company provides online marketing recommendations and delivers on those recommendations where required by Quantum Events.
The challenge with Quantum Events is to ensure that in the long term all of their event websites are performing and generating interest and participation. All three websites require varying amounts of work to bring them into line with Quantum Events long-term goals.
The primary focus at this stage is upon the Ocean Swim Series website which in the long term will develop into a community-based site for participants in swim races. The challenge with this website is to tie in with the extensive traditional (offline) marketing campaigns and to boost the overall marketing performance via the online channel. Gaining extra exposure for the Quantum Events brand and the events themselves is fundamental to the success of the ongoing campaign. Improving the websites interactivity and social networking capabilities is also a major goal for Quantum Events.
Initially the process involved achieving a solid understanding of the various websites and the events run by Quantum Events. Understanding how all the event websites functioned within the overall Quantum Event management framework was crucial to determining the approach The Web Company would take to improving the individual event sites. Initially, The Web Company made recommendations to improve the performance of all three sites but quickly realised that they a different approach would be required. To work on all three sites at the same time was a huge undertaking, both time wise and from a budget perspective. Considering the short- and long-term goals Quantum Events had, the best approach in the near term was to deliver a consultancy service that allowed both companies to work together with an ongoing strategy focus.
The Web Company provides Quantum Events with web consultancy and service delivery on an ongoing basis. The partnership has been successful in that it allows Quantum Events to call upon The Web Company when they need web channel expertise. The team at The Web Company provides strategic advice not only for the online space but for the overall Quantum Events business.
Project manager and online marketing expert Adam Butcher said “We have been able to strengthen existing partnerships for the Quantum Events businesses, as well as establish new online partnerships to add additional value to the brands. Promoting the events through online press releases and articles helps spread the word to global audience, and social media icons allow visitors to easily share the websites with their friends on Facebook, Twitter, etc.”
Quantum Event’s Oceanswim website:
We realised that to take our web business up another notch, we needed to get involved with a professional web solutions company.
The Web Company impressed us from the start. They understood what we were trying to do and offered us an overall package that would give us immediate results, coupled with an ongoing SEO programme. The reports and communication with The Web Company Team have been fantastic.
We consider a 30% increase to our web business as being successful
Support
Sales
0800 444 000