Magento is an open source framework for the development of online shopping websites and here at The Web Company we continue to be very excited about the possibilities that this framework can offer a wide range of customers who wish to develop or enhance their online shopping presence.  Open sourced means that developers have access to all the code used to drive the framework which enables easy customisation in order to achieve the functionality or shopping experience required.  In addition, this open approach means that there is constant development taking place by developers to create add-ons to the default functionality such as newsletters, loyalty programs, accounting program integration and much much more.

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In the internet industry the first thing you have to do when engaging with a potential client is overcome the stigma attached to web companies.
Many businesses who have invested heavily in offline marketing over the years are sceptical of new media marketing. Many businesses have tried their hand at it only to be burned by a less than component provider.

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The trend towards ecommerce has rapidly surpassed trend status and become a standard part of consumerism.  Everyday there are advertisements directing us to someone’s website to conduct a transaction, buy a concert ticket, book travel or accommodation, perhaps even buy household goods – the list of what can be transacted online is almost endless.

No doubt you’ve made purchases online yourself; have you considered how you could incorporate e-commerce into your business?

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