Everyone and anyone who sends emails on a regular basis should have an effective email signature; email signatures that are long, or overly formatted signature can distract people from the content of the email.

An email is part of who you are; and therefore your email signature reflects you, and your business and as such a poorly thought out and executed signature has the potential to hurt your professional reputation.

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The Unsolicited Electronic Messages Act 2007 (UEM) has been enforce for three years now, yet businesses are still making mistakes in sending unsolicited emails in the hope of gaining new business; and in doing so are risking more than they could potentially gain.

The Spam checklist
1) Is your message electronic?
2) Is your message commercial?
3) Is your message unsolicited?

The message is only spam if it fits all three of these criteria

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As Christmas looms on the horizon and 2009 draws nearer to a close, it’s a great time to think about what’s in store for 2010. If you’re like most small to medium sized business owners in New Zealand, 2009 has had its fair share of challenges. We are not out of the woods yet when it comes to the recessionary climate, but there is a clearing in sight. … More