The Unsolicited Electronic Messages Act 2007 (UEM) has been enforce for three years now, yet businesses are still making mistakes in sending unsolicited emails in the hope of gaining new business; and in doing so are risking more than they could potentially gain.

The Spam checklist
1) Is your message electronic?
2) Is your message commercial?
3) Is your message unsolicited?

The message is only spam if it fits all three of these criteria

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