The landscape of Google is ever changing with several adjustments being made to their search algorithm every week. Always, the sole motivation of this is so Google can deliver the highest quality results to its users. Read More »

The article linked below outlines some really useful principles for increasing Facebook fan engagement. Well worth a read if you are looking to make better use of your business Facebook presence. Read More »

We’ve all no doubt seen or heard the news lately about privacy issues relating to Facebook (and other social networking sites); this is a timely reminder to all of us to think about what information we are sharing, and if you’re a parent, think about what your children are sharing.

What’s happening with our private information?

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With the rise of social media as a medium for business, online brand management and online reputation management has become part of business process. Discussions around this topic have raised a number of issues related to the use or misuse of social media within businesses.

The main question we are trying to answer here is how do your protect your brand online?

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It doesn’t seem to matter where we look nowadays social media is all around us. No matter where we are or what we do, we are being exposed to social media activities on a daily basis.

The rise of social media has changed the way businesses interact with their customers and a lot of businesses are still trying to come to grips with how social media can work for them and who should be the social media ambassador for ‘their’ business.

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There’s never been a more important time to be using social networking sites such as Facebook to research, reach and connect with your audience.  Why’s this? Just over a week ago it was reported that social networking site Facebook had overtaken Google as the most visited website in the USA.

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For any business looking to increase their customer base, marketing is crucial.  Without marketing you end up relying on a limited supply of new business through referrals or networks.   Marketing is what generates business leads and brings a continuous stream of new people to your doorstep.  Read More »