As another year is wrapping up and New Year’s resolutions are top of mind we are looking back over the year that was at some of the defining moments.

In terms of the web industry the year that was 2010 brought with it many changes, revelations and revolutions.

Twitter for Business

For small to medium sized businesses it was another year of hard work, surviving in a turbulent and cautious  market and finding new ways to reach people to make meaningful connections.

… More

Capture both user and search engine with strong Copywriting for SEO

Good SEO copywriting is fundamentally about natural writing and strategic use of keywords and phrases. Overuse of keywords in content results in a poor user experience, and when you have worked so hard to get them there you don’t want to then scare them off with poorly written content.

Good content gives the user relevant information in a friendly and easy to follow manner. Headings, sub headings, bolded and underlined phrases as well as anchor text hyperlinks give the user important clues as to what the information is about without having to read it line by line. It is the same for search engines.

… More

As a website owner you are most likely familiar with the dilemma………how do you get more traffic to your website?

Likewise, you know that without a steady stream of traffic to your site there’s no way to communicate your services to potential customers.  The opportunity to ‘make the sale’ is lost and our competitors pip us at the post.

… More

There’s plenty of discussion going on via social networking sites, such as Twitter, Facebook, DiGG and Mashable to name a few about where the fit is between SEO and Social Networking

It’s a widely held belief that social networking and SEO are very much tied to each other.

There’s also a belief in some quarters that nether social media marketing or SEO would survive without the other.

Anyone who knows anything about SEO would agree that the key to this is relevancy and, sound knowledge of content; – authority.

… More

The Web Company is seeking a self motivated, junior to mid weight SEO/PPC person to take on a full time position within our award winning team. The ideal person will have experience with a variety of online marketing mediums including pay per click advertising, on and off page search engine optimisation, blogging, link building and social media. A background in marketing or web development is a plus.

… More