As the social web grows and more and more people are interacting online; businesses in New Zealand are being forced to take notice of the trend.  Whether you believe social media can benefit your business or not is irrelevant.  It is highly likely you will get swept up in the wave regardless of your view.

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The way the world connects these days is very different to how it once did. It’s fair to say that most work is taking place online, especially when you’re talking building and managing communities.

The web offers us a fairly simplistic and convenient way to meet others who have similar interests, a way to connect with others who may be able to assist with projects and help solve problems.

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We’ve all no doubt seen or heard the news lately about privacy issues relating to Facebook (and other social networking sites); this is a timely reminder to all of us to think about what information we are sharing, and if you’re a parent, think about what your children are sharing.

What’s happening with our private information?

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With the rise of social media as a medium for business, online brand management and online reputation management has become part of business process. Discussions around this topic have raised a number of issues related to the use or misuse of social media within businesses.

The main question we are trying to answer here is how do your protect your brand online?

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As a website owner you are most likely familiar with the dilemma………how do you get more traffic to your website?

Likewise, you know that without a steady stream of traffic to your site there’s no way to communicate your services to potential customers.  The opportunity to ‘make the sale’ is lost and our competitors pip us at the post.

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