E-Commerce is a rapidly growing sector both in New Zealand and around the globe. With functionalities and trends constantly changing and growing, it’s important to stay up-to-date to continue delivering what your target audience wants from an online store. With 2019 just beginning and a plethora of opportunities available for web retailers, it’s a fantastic time to start looking at how you can explore what’s on offer.
If you would like to enhance your online store, there are a number of different features that you can look into. Here are 5 aspects we would recommend to e-commerce operators seeking to heighten what they have on offer:
1. Video Content
Video content is one of the most effective methods of conveying your products and business message on your website. Showcasing what your offer in this kind of visual messaging is an impactful way of conveying your business through your website.
Many top retailers are now using video to display their catalogue and entice users to make a purchase. With most platforms offering easy-to-use plugins or extensions, installing video content on your website is relatively simple and can fit in with existing functionalities.
Video content can also be used in further marketing efforts, via social media or other mediums.
2. Social Media Integration
Social media is a powerful tool in digital marketing. For e-commerce stores, there are a number of ways to utilise it to promote products. Facebook and Instagram, for example, allows businesses to sell their products through their ads. Minimising the steps users need to take between seeing the promotion and making a purchase.
3. Prioritising the Mobile User Experience
More users than ever are browsing the web on their mobile devices. It’s now the norm for people to make purchases on their phones so it’s essential for all e-commerce stores to prioritise their mobile user experience. Failing to have a well-functioning mobile site can lead to lost business.
4. A Streamlined Check-Out Function
Websites that require a lot of steps before an actual purchase can be made will always have a larger bounce rate than websites that don’t. Streamlining your customer journey will make your website a lot easier to use and a lot more appealing to your target audience. It’s best practice to make it as simple as possible for a user to buy what they’re after. Eliminating unnecessary touchpoints will create a much better user experience on your online store.
There are a number of areas that can be omitted from checkouts to allow for an easier process. Removing the need the register for an account, allowing autofill fields and having a single page checkout can all reduce the steps required of customers.
5. A High Performing Website
Your website’s performance dictates how customers will interact with your products. It’s a necessity for all e-commerce stores to have a website that facilitates a positive user experience. Through optimising website performance, you’ll be able to ensure that people are able to navigate your website freely, to find what they’re looking for and to make a purchase when they so choose.
Website performance also plays a key role in digital marketing, it’s one of the major factors in SEO that will determine how your website places in organic search results. Your page speed and website optimisation efforts will have a direct impact on how your site is dealt with by Google and in-turn, your success online. In 2019, website performance should be made a priority as faulty platforms won’t be tolerated by consumers when there are better options out there.