Websites that offer an outstanding user experience will always outperform those neglecting to think about how their customers are using their platform. Whether you’re selling products or promoting your services, your website’s functionality will have a massive impact on your business’s online performance.
With UX playing such a huge role in digital marketing and web development in 2018, there are a variety of ways you can improve your website. While some of these methods of providing the best possible user experience can require a huge investment, there are some improvements that are easy to make and worth every bit of effort.
Here are 5 simple ways that all businesses can easily prioritise their customers online user experience:
Take a Mobile-First Approach
Back in May, we talked about Google’s move towards mobile-first indexing. The digital giant’s acknowledgement of the massive impact mobile use has had on the web. Their decision to prioritise mobile websites was prompted by the number of people browsing the web on their phones.
With mobile the preferred method of online browsing in 2018, it’s clear how important it is that you put mobile user experience first when considering your website. Those that want to improve their online performance need to create a seamless mobile experience. This is possible through:
- Responsive web design
- Minimising unnecessary content (buttons, forms, pop-ups etc.)
- Ensuring text in readable
- Improving mobile website loading speeds
If you’d like to see how your website stacks up on mobile, Google offers a mobile-friendly test for self assessment. Check it out here.
Improve Your Page Loading Speed
Page speed is also a really important part of a user’s experience on desktop. If your website takes a long time to load, you’ll be risking losing a lot of traffic. Slow loading speed times result in high-bounce rates, low engagement, a smaller chance of conversions happening and a decreased likelihood that users will visit your website again.
Google also offers a tool for assessing your page speed loading times. You can try this out here.
Create a Visual Experience with Great Images
Eye-grabbing images can make a huge difference to user experience. They make your website more appealing, less ‘word-y’ and increase the time people spend browsing your content. Consider incorporating images into your website’s design if you’d like to pay more attention to user experience.
Add an Onsite Search Function
Users should be able to find what they’re looking for on your website. If products and services are hard to find, you could be risking losing valuable customers. A well-functioning search feature will make it easy for people to find what they’re looking for on your website. Onsite search functions do wonders for user experiences.
Have Engaging Calls-to-Action
On your website, you need to make the next steps in the customer journey as obvious as possible. If you want people to add items to their cart, add a button to do this. If you want people to call you, make sure your phone numbers are in view at all times (and click-to-call). Calls-to-action are fundamental players in the user experience of your website. Making them as engaging and enticing as you can will help boost your performance.