Simon Lucas North Shore, New Zealand’s leading retailer of Mitsubishi vehicles and our long-time client was struggling to perform in the online car sales market. Their existing website was complicated to navigate, visually unappealing and didn’t prioritise the great deals they had at the dealership.
Our solution was a website refresh with a fresh, clean design, transforming the car browsing experience for Simon Lucas’ potential customers.
We cleaned up the Latest Deals section to make it the clear hero of the site, and immediately draw visitors to the deals that make Simon Lucas North Shore unique.
Their Parts department represents a huge portion of their business. We transformed the old page into a microsite perfectly suited to the high level of enquiry they receive.
We added a chat module to give customers immediate responses to quick questions and optimised the search function of their used car database to give the user a cohesive experience. This way, we were able to save the client money on third-party services!
What followed was a significant increase in web traffic, a leap in customer engagement and a jump in search rankings for Simon Lucas North Shore. By capturing the dealer’s pride in their expertise in Mitsubishi vehicles, we helped them truly bring their business into 2016.