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3 Steps to Become a Google AdWords Expert

AdWords has grown in complexity over the past years and just like an iPhone, it’s self-innovating by nature. If you’re in the search advertising industry, chances are you’re already behind. If you’re in the PPC/SEM world, and the Google AdWords dashboard is as familiar as your morning cereal, than these 3 following lessons will help […]

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Google Adwords Case Study: Havaianas

Overview: Our Digital Marketing branch, Tiny Axe, has been running the Havaianas NZ Google Adwords campaign for the last 18 months. Throughout the campaign, the goal was to consistently improve their performance in two ways: Increase the quality scores for each AdGroup. This was achieved by increasing the relevance between the keywords people searched, the […]

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7 Steps to Improve SEO Rankings

Ignite Visibility have shared a video outlining key strategies for keeping your search engine optimisation rankings in the green. We’ve gone through and made a quick summary of each point to help you boost your SEO results. 1). Google Analytics Intelligence Events The Intelligence feature monitors website traffic to see whether your rankings go above […]

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