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Mobile-First Indexing: What It Means For SEO

mobile-first-indexing

Mobile-First Indexing and SEO In the last few months, there has been considerable buzz online and in the digital marketing community about Google’s recent ranking development – mobile-first indexing. As one of the latest components in Google’s mission to provide the best possible results for users on search pages, this change reflects the continually growing popularity […]

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The 3 Biggest Disadvantages of Hosting Your Domain Overseas

Previously, offshore web hosting has been a popular option for businesses wishing to cut costs or unable to find suitable local solutions. However, dealing with overseas domain hosting services isn’t always easy. In fact, it can end up being rather detrimental to your business. Here are the three biggest disadvantages of overseas domain hosting: A […]

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Regional Kiwis Don’t Trust Digital

Tuesday’s New Zealand Marketing Associations’ Brainy Breakfast Targeting Regional NZ: Life Beyond the Big Smoke confirmed our suspicions that regional New Zealanders are more hesitant to trust digital marketing than traditional print media. Over and over again the Nielsen representative presented statistics, read quotes, and showed videos of regional Kiwis wax poetic about the benefits […]

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Introducing the TWC Creative Department

If you’ve ever popped into the TWC office, you may have noticed the (relatively) new addition to the team: the creative department. We’re pretty easy to spot, to be honest. There’s Reamonn (a.k.a Ray), who is often dressed like an extra from an 80’s music video or a Woodstock attendee; and Stacey, who can never […]

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The Undeniable Effects of Google’s Mobilegeddon

As of April 21, Google announced that the mobile-friendliness of websites would have a greater impact on search engine rankings. While many speculated that this algorithm would have little effect, a quick look at the changes in search rankings over the last few months shows just how important it is to optimise your website for […]

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