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Our Blog

Google Adwords Case Study: Havaianas

Overview: Our Digital Marketing branch, Tiny Axe, has been running the Havaianas NZ Google Adwords campaign for the last 18 months. Throughout the campaign, the goal was to consistently improve their performance in two ways: Increase the quality scores for each AdGroup. This was achieved by increasing the relevance between the keywords people searched, the […]

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Introducing the TWC Creative Department

If you’ve ever popped into the TWC office, you may have noticed the (relatively) new addition to the team: the creative department. We’re pretty easy to spot, to be honest. There’s Reamonn (a.k.a Ray), who is often dressed like an extra from an 80’s music video or a Woodstock attendee; and Stacey, who can never […]

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The Undeniable Effects of Google’s Mobilegeddon

As of April 21, Google announced that the mobile-friendliness of websites would have a greater impact on search engine rankings. While many speculated that this algorithm would have little effect, a quick look at the changes in search rankings over the last few months shows just how important it is to optimise your website for […]

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Integration of Social Media with SEO and its Impact on Organic Search Results

The landscape of Google is ever changing with several adjustments being made to their search algorithm every week. Always, the sole motivation of this is so Google can deliver the highest quality results to its users. A lot of companies have placed a high emphasis on attaining a well-designed website and have assigned budgets to achieve this, but […]

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