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Choosing the right SEO firm for your business is a particularly difficult decision. SEO campaigns are exceedingly complex, and you’ll have to consider many factors in order to make an informed choice that will best benefit your business. Are you looking for an SEO firm to integrate with your marketing plan? Or are you simply […]

AdWords has grown in complexity over the past years and just like an iPhone, it’s self-innovating by nature. If you’re in the search advertising industry, chances are you’re already behind. If you’re in the PPC/SEM world, and the Google AdWords dashboard is as familiar as your morning cereal, than these 3 following lessons will help […]

Link Building is a funny thing. It’s never been seen as a proper SEO strategy in the white hat world and it almost always ends up becoming a spam tactic. Every effective way to build links and improve ranks has ended up being abused. From reciprocal linking, directory submissions, article submissions, press releases, blog comments […]

Overview: Our Digital Marketing branch, Tiny Axe, has been running the Havaianas NZ Google Adwords campaign for the last 18 months. Throughout the campaign, the goal was to consistently improve their performance in two ways: Increase the quality scores for each AdGroup. This was achieved by increasing the relevance between the keywords people searched, the […]

Ignite Visibility have shared a video outlining key strategies for keeping your search engine optimisation rankings in the green. We’ve gone through and made a quick summary of each point to help you boost your SEO results. 1). Google Analytics Intelligence Events The Intelligence feature monitors website traffic to see whether your rankings go above […]