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Integration Of Social Media With SEO And Its Impact On Organic Search Results


With the explosion of Social Media on the online landscape, it has thrown up a whole new array of elements that are affecting search engine rankings. The landscape of Google is ever changing with several adjustments being made to their search algorithm every week. Always, the sole motivation of this is so Google can deliver the […]

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Why is Social Media So Important for Businesses?

Social media is now a really big part of almost all consumer journeys. These days, it’s extremely likely that people will look up a store or a brand on Facebook or Instagram when they consider buying an item. Social media profiles offer customer reviews, product information and special offers on tap. It lessens the gap […]

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7 Reasons Why You Should Be Using Social Media Advertising

Have you checked your social media account today? I have. I did it when I woke up, while I was still in bed. I scrolled through my Facebook feed, past recently tagged photos of acquaintances and election opinion posts, a few memes and a couple of Tom Petty tributes, even some really cute cat videos. […]

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Top 10 Facebook Ad Mistakes in 2018 (and How to Fix Them)

There is no doubt that in 2018 many businesses have changed their traditional marketing to digital marketing strategies. Social media is one of the key channels for digital marketing. According to statistics, as of the first quarter of 2018, Facebook had 2.19 billion monthly active users. Creating successful Facebook ads is easier said than done. […]

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5 Tips to Drive Meaningful Web Traffic with Facebook

With over 2.5 million kiwis on Facebook, you know some of your ideal customers are out there, scrolling through their news feeds. But how can you reach them and send them to your website? For some businesses, Facebook referrals account for 30% or more of all website traffic, but it takes a dedicated social strategy […]

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