With over 2.5 million kiwis on Facebook, you know some of your ideal customers are out there, scrolling through their news feeds. But how can you reach them and send them to your website?
For some businesses, Facebook referrals account for 30% or more of all website traffic, but it takes a dedicated social strategy to do so. In order to optimise your content within Facebook’s news feed, run by the “world’s most influential, controversial, and misunderstood algorithms”. You must always consider what, when, and how you post.
So how can you turn your business’ Facebook page into a web-traffic generator?
MAKE SURE YOUR FOLLOWERS DON’T HAVE TO LOOK TOO HARD
The last thing you want is for your Facebook followers to have to hunt around to find your home page, about section, or a product URL. Ensure the correct web address is in your ‘About’ tab and every post has a relevant link back to your site.
POINT THEM IN THE RIGHT DIRECTION
See the tabs right under your cover photo? You can customise them with a fresh call to action such as “shop now” or “learn more”, driving more people to your site.
KEEP YOUR CONTENT DELICIOUS
Ensure your content is fresh, catchy, and shareable. Remember to keep the copy fairly short (without being too vague), and resize your images appropriately! Also, bear in mind that Facebook is constantly updating its algorithm to show people what they think they’ll want to see and to undermine spam. The best way you can optimise your posts is to be genuine and on-brand.
Social competitions are a great way to drive people to your website, encourage followers to learn more about your business, and increase overall social engagement.
BOOST SMART AND TARGET RIGHT
Don’t blindly boost all posts expecting meaningful results. Instead, carefully consider which posts would most benefit from a boost, and specify your target audience accordingly to reach people who are most interested in your brand.
If you want to take your social presence to the next level, contact us about our customisable Social Media packages. We’ll help make sense of your page insights, run targeted ad campaigns in Facebook for Business, and put together a comprehensive content strategy that will appeal to your target audience.