How to have an effective online presence
Consumer expectations have met an all time high. In fact, consumers now expect an online presence across multiple platforms, and to be able to find these instantly. With technological advances and the resulting instant gratification, it’s no wonder needs have changed. Not only do people come across new brands while they’re scouring the internet, they search the brands.
So how do you ensure your brand is seen, and THEN has an impact on your target audience? Well my friend, here is your go to guide to building an online presence.
Let’s split it up into 3 categories: website, search engine optimisation (SEO) and social media.
Have an Effective Website
There are three elements within your site that should be on point – web development, web design and web support and website maintenance.
Why is web development important? You may ask. Web development is the key factor in enabling effective User Experience (UX). It includes all the steps in creating your website – essentially, the online storefront of your brand.
From building your website to adding content and landing pages, each component should be of the utmost quality to reduce load speed in order to leave an impression. After all, you need to stand out amongst the noise.
Website design can instantly either boost your credibility or lose your credibility. The power lies in your hands. To make your web design effective, your content and design should collectively work together to be aesthetically pleasing and easy to read.
It’s crucial to keep up with current trends. Websites entailing design that was on-trend ten years ago certainly will increase your bounce-out rate. It’s proven that websites as new as one to two-years-old could even still be outdated.
Website security and website maintenance
Sticking to the topic of “on-trend”, your site should be continually updated to fit in with the here and now. And, when it comes to security, well you don’t want your information and your consumers’ information to be at risk of scammers. Or bugs to appear on their devices. In order to put your consumers first, you need website security and website maintenance at hand.
Search Engine Optimisation (SEO)
You may have an incredible site, but people need to effortlessly find this. There’s no point having a show if you don’t have an engaged crowd in front of you. The Google algorithm changes FAST. This means you constantly need to be aware of the up-to-date SEO techniques and continually need to implement these to rank high in the race to the top.
Link building isn’t just a thing of the past. It works. The more sites your URL is featured on and the higher quality these sites are, the higher chance you have of appearing in the first page of Google search results.
High-ranking SEO phrases
This is a no-brainer and will stand the test of time. To rank higher on Google, incorporate high-ranking phrases and words within your content on your site at every chance you get. There are many platforms for keyword research – use Google Ads keywords planner, Keywords Everywhere, and more.
User experience (UX)
You may be surprised to know load speed, and other elements that contribute to UX, also affect your ranking and therefore SEO.
Google is smart. It tracks how long users spend on your site, so if your bounce-out rate is high and page dwell time is low, this signals to Google that users aren’t receiving what they need from the phrase they searched in Google and will therefore drop your site further down the list. To counteract this and rank higher on Google, ensure your web design, mobile responsiveness and load-times encourage users to stick around.
Through social media, the hard work is taken off your hands and brand awareness is enabled through the hands of users. Consumers can give reviews, share, comment and like so your company appears on the feeds of their friends and followers. Work smarter, not harder, right?
On the other end of the spectrum, let’s say people hear about your company through word-of-mouth, an Ad or SEO, the next place they’ll go to research more is, you got it… social media. This is why your social accounts should be up to scratch, sporting smooth design and an array of information which will then encourage conversion.
If your business doesn’t have a social presence, regardless of the industry, you don’t exist in the eyes of many consumers. To put it simply, you’re losing out on opportunities for sale conversions.
Facebook is a platform that can easily bring in a larger audience. There’s no focus on the number of pages users like, therefore users tend to like more business pages on Facebook than they follow on Instagram.
The positive thing about Facebook is when your page likers take action on your posts, it appears on completely new audiences’ walls. You can also utilise Facebook Ads to reach new audiences, retarget existing visitors or customers, and target specific audiences. The digital world is your oyster.
Instagram, on the other hand, is all about imagery and influence. When consumers click onto your page you can utilise imagery and depict a certain lifestyle with your product or service.
Consumers can visually see how your brand could fit into their life. In the same way, this is how users can influence others to purchase. It’s common to post about, and tag products or services, so when someone of great influence does this, your sales conversions can be boosted.
Internet presence is a key component for brand awareness and credibility. For this reason, you will see a big difference in sales after creating an effective online presence. Utilising these tips will put you in front of your key consumers!