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Our Blog

COVID-19 Update from The Web Co, 23/05/2020

Along with the rest of New Zealand, The Web Co is taking precautionary measures to prioritise the safety of our customers, our staff and the country. Following the level 3 alert announcement today, our team will now be operating remotely for the foreseeable future. While our staff will not physically be in The Web Co […]

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The Three Biggest Google Ranking Factors in 2020

  While there are over 200 Google website ranking factors recorded, some of them carry more weight than others. With massive shifts in the digital space over the past few years, it’s essential that businesses stay up to date with the latest trends to continue performing well online and gaining the best results possible. As […]

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5 Simple Ways to Prioritise User Experience on Your Website

improve-website-ux

Websites that offer an outstanding user experience will always outperform those neglecting to think about how their customers are using their platform. Whether you’re selling products or promoting your services, your website’s functionality will have a massive impact on your business’s online performance.    With UX playing such a huge role in digital marketing and […]

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How Small Businesses Can Keep Up with Big SEO Competition

  Big businesses have the advantage in Google Search Rankings. They already have large customer bases, their websites will generally have a lot of authority and they have the resources to invest in all the necessary technical services to get the top spots. If you operate in an industry that is dominated by the big […]

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How to Set-Up and Optimise Google My Business

how to set up google my business

If you’ve searched for a particular business or service, you may have noticed a special type of listing that appears next to the usual results on Google. This is called a Google My Business listing and it displays the hours, address, photos and information for a particular company. As an attention-grabbing feature that boosts interest […]

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