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SEO Basics For E-Commerce Stores

Your store showing up in a Google Search allows potential customers to find your products with ease, bringing you more business, more engagement and more money. Search engines offer an invaluable source of organic traffic looking for stores like yours, SEO can help you tap into this.   What is Search Engine Optimisation? Google analyses […]

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Why is Social Media So Important for Businesses?

Social media is now a really big part of almost all consumer journeys. These days, it’s extremely likely that people will look up a store or a brand on Facebook or Instagram when they consider buying an item. Social media profiles offer customer reviews, product information and special offers on tap. It lessens the gap […]

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7 Reasons Why You Should Be Using Social Media Advertising

Have you checked your social media account today? I have. I did it when I woke up, while I was still in bed. I scrolled through my Facebook feed, past recently tagged photos of acquaintances and election opinion posts, a few memes and a couple of Tom Petty tributes, even some really cute cat videos. […]

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Generating Relevant Website Traffic For Your Business

A common question posed to us as web-marketing experts are: How can we generate relevant traffic to our website? Website traffic is driven by ads, social media posts, search engines, links on other websites and other marketing efforts. One of the main driving forces for website traffic is search engines. For this reason, Search Engine Optimisation […]

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4 Simple Steps To Improve Your Email Marketing Strategy

An email marketing strategy is one of the most critical aspects for any business’s success. However, even if you execute every email to the exact specifications of your strategy, you won’t succeed unless your emails are high quality. These 4 simple steps will help you improve your emails and your marketing strategy:   HOW TO […]

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