Google Calls for all Websites to move to SSL and HTTPS

Why you should listen, and how we can help.


Recently Google made an announcement that all websites need to take measures to make sure their platforms are secure. While it’s essential for people to comply with Google’s requirements, this isn’t the only reason why you should take on this switch.

An unsecured website from now on can cause many issues for your business. You risk the chance of visitors not trusting your platform, which can have a lot of negative implications. Keep reading to learn more about securing your website, and how we can help with this.

Why HTTPS and SSL?
Google has three main reasons for HTTPS to be used. These all relate to their mission to create a secure internet. Although it was emphasised how important it was for this movement to happen, many are still unaware of what HTTPS and SSL is.
Before we get into their purpose, here’s an explanation of what these terms mean:

What is HTTPS?
HTTPS is the system for secure communications over the internet, it stands for Hypertext Transfer Protocol Secure. Communication sent across HTTPS is encrypted. It’s only able to be viewed by the customers and the server. Websites with HTTPS are protected from hackers attempting to eavesdrop, tamper with or forge data.

What is SSL?
SSL or Secure Socket Layer is often referred to as TLS (Transport Layer Security). These are cryptographic systems that encrypt communication on the web. Purchasing an SSL certificate allows a website to encrypt the passing of data between servers and clients. An SSL certificate will have an encryption key, which can then be placed on the server.
There are a few different types of SSL certificates available. Depending on your website, you should choose the one that best fits your security needs. We’re able to help you make this choice, working with you to find the best fit. The different options are as follows:

  • Single Domain – Valid for use on one domain URL.
  • Multi Domain – A Universal Communication Certificate (UCC) this secures multiple domain names and multiple host names within a domain name. You would set a primary domain and can add up to 99 additional Subject Alternative Names (SANs) in a single certificate. This is great for businesses with multiple sub domains and URLs for different service, product lines or geographic locations.
  • Wildcard – This type of certificate is for securing all of the subdomains you may have for a single domain.

 Here at The Web Company, we can help you retain the trust of your customers through HTTPS and SSL management on your website. Get in touch with us today to talk about what we can do to get your site secure and up-to-date with Google’s expectations. Our team can get your website where it needs to be in 2017 and the future.

Why should you care about HTTPS and SSL?
Remember back in the day when only the bravest of us would risk using a credit card online? It’s now not only credit card information that’s valuable to hackers. E-Commerce sites are not the only platforms needing to be protected. Any website that invites visitors to submit forms should take steps to protect their data.
In 2017 Google has made it clear that websites must take the proper precautions to keep visitor information safe. Google’s three reasons for securing your website with HTTPS and SSL are:

  1. Authentication
  2. Data Integrity
  3. Encryption

Authentication allows you to verify your ownership of a website. This is necessary because it’s possible for people to steal from you by creating replica websites, which is an increasingly popular method of cyber-theft. An SSL certificate will allow users to see that they’re on an authentic website.
Cyber criminals are able to intercept data while it’s being sent if your website is not secure. If it has been, the form submission will be sent to the cyber criminal, not your website. Data Integrity refers to data that hasn’t been tampered with between the client and the server.
Encryption is the important process of securing information sent online between clients and the server. It makes it so others are unable to intercept it. Encryption is essential on e-Commerce websites as these platforms deal with confidential information criminals may want to steal. Proper encryption will help protect your customers from data theft.
HTTPS and SSL protection meet Google’s criteria of a secure website. The installation of the systems onto your platform will protect your visitors and yourself from crime.
The Web Company has the experts ready to protect your website. We’ll secure your site, while making sure you’re up-to-date with Google’s expectations. Trust in HTTPS and SSL protection for the best defence against online crime.


Why now?
Google stated in 2014 that websites with HTTPS would receive added ranking signals in search results. This means that businesses competing for top positions in rankings could help themselves get better placing through securing their site.
Towards the end of 2016, Google announced that January 2017 would begin the process of displaying the security of a webpage in the address bar. This was specific to Chrome 56 and above, and on pages that required passwords or credit card information. However, it marked the beginning of a long-term transition to displaying all HTTP pages as “Not secure”.

HTTPS vs HTTP Google Chrome Notification – Image credit: Google

According to various studies, Google has found that most visitors don’t think the lack of a secure icon on a Webpage should be alarming. But, they believe it should be. Hence why Google is making the added effort to warn users using Chrome (used by over 55% of internet users), that some websites may not be secure.
At the moment, these warnings are just for pages containing password or credit card information. But, it’s more than likely that in the coming months, Google will follow suit with pages that contain contact forms.
It’s a good idea to adjust your website to these changes now, before they have a negative impact on your customers and conversions. Don’t let your platform fall behind Google’s new updates. Get in touch with us and find out what we can do to help.

What’s the process of changing my site from HTTP to HTTPS?

We’re ready to make this transition as simple as possible for our clients. Working with our team will have little or even no interruption to your website. It is a delicate process, so it’s not a DIY project. Consult professionals for the best way to move to HTTPS.
This is what needs to happen for your website to change from HTTP to HTTPS:

  • Secure the ideal certificate for your website
  • Install the certificate on your platform.
  • Update the configuration of your website to point to HTTPS instead of HTTP.
  • Redirect all incoming requests for your HTTP website to the location of the HTTPS site.
  • Re-verify ownership of your website in Google Search Console and update the sitemap location.
  • Update your web property’s configuration in Google Analytics.
  • Test and confirm that the conversion was successful.

Keep in mind that while the domain of your website is not changing, the address to get there is. HTTP and HTTPS request your website from two different ports on the web server. Because of this, there is a risk that traffic to your website will drop briefly as Google works to re-index your site. This is also why making sure your redirects are working seamlessly is extremely important.
Although the domain of your website will not change during this process, the address is. HTTP and HTTPS find your website through different ports on the web. There is a risk that traffic to your site may drop briefly while Google re-indexes your site. It’s important for the redirects to be done properly. Our experts are able to handle this with ease, keeping your website working well during this time.
Following this, there’s a few more things that need to be done. Marketing tools and digital ads need to be updated. This is because the URLs they direct to will have redirects in place which can slow request times. A decrease in visitors and conversions can happen if the URLs aren’t changed.

What next?

Google isn’t the only big company advocating for HTTPS and SSL. WordPress project creator Matt Mullenweg has also issued a statement calling for websites to take security more seriously.
The bottomline is: you don’t have an option whether you want to make the switch or not, if you want your website to do well. The question is, when are you going to do it? Every new project we take on in 2017 is going to include HTTPS and SSL. Just like Google and WordPress, we want every website we make to be secure.
Begin this process today. Contact Us and we’ll help you stay ahead of the competition with a secure, trustworthy and well-working platform.

Make website security a priority for your business, protect your customers and retain or improve the search rankings for your platform with The Web Company.

SSL Certificates

We offer a wide range of SSL Certificates with the strongest encryption to guarantee your platform is protected.

SSL/TLS Installation Service

Get your SSL Certificate Installed by an Expert
If you’ve purchased the SSL certificate that’s right for your website and gone through the validation process, you may be wondering what to do next.
Unless you’re an IT professional, you may struggle to install the certificate correctly on your website. We’ve got the expertise to make this process easy. Contact The Web Company for hassle-free SSL installation.
You’ve taken a really important step towards website security, so you want it installed correctly. Our SSL installation service will take care of all the required tasks, giving you peace of mind that it will work how it should.
Don’t take chances with your platform’s security. Talk to us today to find out how we can help you.

All our Certificates come with:

Frequently Asked Questions

Why purchase a certificate when you can make your own?
It is possible to create your own self-signed certificate. However, these run this risk of not being trusted by browsers. This will result in a popup warning when visitors visit your site.
Nothing scares away a potential customer more than a security popup.

How do I get the green address bar?
Only SSL certificates with Extended Validation(EV) will produce a green address bar. These certificates go through a process that verifies the organisation exists and is a legitimate business.
SSL certificates with extended validation produce a green address bar, letting visitors know the site is secure. To get this type of certificate you must verify that your website is a legitimate business.

What if I don’t host my website with you guys?
We can still assist you getting the SSL certificate installed for you website. However there can be an additional cost on top of the standard SSL cost.

How do I generate a Certificate Signing Request (CSR)?
There are multiple ways to do this. If you have access to the WebHostManager on your cPanel server, you can login, scroll down to the SSL/TLS section, and click the ‘Generate an SSL Certificate and Signing Request’. Or let the Experts handle it for you.

How long does it take to issue a certificate?
Some certificates, such as the RapidSSl, can be issued in minutes. Others requiring more extensive validation may take some hours, or even a few days.

Do I need a dedicated IP Address?
Yes you may need a dedicated IP Address if you are on one of our Business Hosting plans.

Does Google really rank higher for sites with SSL?
Google confirmed this themselves. As an incentive for sites to install SSL certificates they have announced they will be ranking these sites in higher positions.

Why would Google rank sites with SSL higher?
Privacy is important and these days too many people are connecting to websites passing sensitive information on unsecured public networks. By giving sites with SSL a higher rank Google is enticing site owners to get with the program and secure their sites!

What does the warranty cover?
A warranty is an insurance for an end user against loss of money when submitting a payment on an SSL-secured site and is an extra assurance that your site is safe to conduct business online.

What happens if I lose my private key?
Your private key is essential! You cannot lose this, otherwise you’ll have to go through the process again.