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Creating successful Facebook ads is easier said than done. While Facebook makes it seem straightforward, so many little things can go wrong. Here are ten of the most common mistakes advertisers make on Facebook Ads Manager, and how to easily and quickly fix them. Good luck! 1- You accidentally switched your ad off This may […]

With over 2.5 million kiwis on Facebook, you know some of your ideal customers are out there, scrolling through their news feeds. But how can you reach them and send them to your website? For some businesses, Facebook referrals account for 30% or more of all website traffic, but it takes a dedicated social strategy […]

Tuesday’s New Zealand Marketing Associations’ Brainy Breakfast Targeting Regional NZ: Life Beyond the Big Smoke confirmed our suspicions that regional New Zealanders are more hesitant to trust digital marketing than traditional print media. Over and over again the Nielsen representative presented statistics, read quotes, and showed videos of regional Kiwis wax poetic about the benefits […]

Since 2011, Apple’s Siri has been the epitome of device-related artificial intelligence (aka the faceless person trapped in your phone). Exclusive to iPhones, Siri was presented as a personal assistant, performing anything from Google searches to phone calls. Following Siri’s success, other companies started to follow suit: Google introduced Google Now, Amazon brought out Alexa, […]

The landscape of Google is ever changing with several adjustments being made to their search algorithm every week. Always, the sole motivation of this is so Google can deliver the highest quality results to its users.