Just to give you some perspective on the sheer size of online video content, here’s some interesting information: The amount of video content that a major US television network produces over a 30 year period, is less than the amount of video content uploaded to the internet every 30 days. The content is absorbed by consumers who spend the majority of their time spent online viewing videos. This popularity makes allows us to turn video into a vital online marketing tool. Here’s why:
Today we have a situation where grabbing and holding onto attention is a big battle due to consumers scrolling through feeds and skipping from page to page, getting bored quickly.
“The attention economy is not growing, which means we have to grab the attention that someone else has today.” – Brent Leary, Co-Founder, CRM Essentials.
- Videos grab attention more than any other medium
- Videos are projected to have claim over more than 80% of all web traffic come 2019.
- Web consumers are 10 times more likely to engage, share and comment on a video than an image or standard post.
If you’re competing for attention and engagement then video is the way to do it!
The simplicity of a video, the limited attention required, and the entertainment factor of videos means that a video can explain everything about a product in a clear manner, engaging even the laziest consumer.
BOOSTS CONVERSIONS & SALES
We market because we need to boost conversion and sales, so of course, we use the strategies that do this best. You’ll be excited to know that adding a product video on the landing page of your site can increase conversions by 80% or more.
Videos also directly boost sales. Studies have found that up to 74% of users who watched a product-demo, or product-explainer video ended up purchasing the advertised product. So, let’s get started on creating those product videos now!
You Can Also Use Video Marketing In Your Emails, Not Just On Social Media Or Your Landing Pages, And Still Get Fantastic Results. Just By Using The Word “Video” In The Subject Line, You Can Increase Open Rates Of Emails By 19%, And Click Through Rates By 65%.
GOOD RETURN ON INVESTMENT
Videos can be intimidating for some because of the cost that they represent, but the in the long run the cost of producing the video gets replaced by the revenue that it generates.
- Encourage social shares
- Grab attention
- Boost sales
- Boost rankings
Out of all the content marketing strategies, video content has the highest ROI, and it was found that marketers who use video as a strategy grow revenue 49% faster than non-video users.
So, the cost of production is definitely worth it, but remember it doesn’t necessarily need to be a high-budget video. Studies show that the content in product-videos matters more than Spielberg-esque cinematography. The most important thing is a clear explanation of the product.
PEOPLE GET TO SEE YOU IN ACTION
Consumers like to buy products from brands they feel they can trust. To cultivate this trust we need to establish the kind openness that you would have in any trusting relationship.
A good demonstrative video about your product and your brand shows this kind openness. An explainer video would show your product from many different angles, and demonstrate all its features. Consumers can then be confident you haven’t hidden your possible flaws under good lighting and photoshop.
Also, the conversational aspect of these videos provides a tone of friendship. You stop appearing to be a seller and become a trusting informant whose opinion the consumer can rely on.
GOOGLE LOVES YOUR VIDEOS
And we love Google!
We all want to rank well on Google because great rankings create great amounts of traffic. To get good rankings we need to prove to google that our sites have good content.
How do we do this?
We use great videos, which keeps people on our sites while they watch them. Time spent on sites = good content. When a search engine identifies good content on your site the likelihood of being shown on that search engine’s search result page increases. Now we’re on our way to the top.
You’ll also get more traffic from people on their mobiles due to videos being mobile friendly.
More traffic = Even better rankings!